About Rhye
Same impulse.
Different classroom.
By day I teach middle school science. This work is the same impulse — just a different classroom.
About Rhye
By day I teach middle school science. This work is the same impulse — just a different classroom.
The moment that stays with me most from my last project wasn't the launch. It was the conversation afterward with a constituent who spoke primarily Spanish — when she saw she could switch the site to her language, her eyes lit up. She told me she felt more empowered to vote. That she finally felt seen.
That's what I'm after.
I design campaign websites with equity at the center, which means thinking carefully about who typically gets left out, and building something that makes more room. It's the difference between a website that works for most people and one that says you belong here to someone who's spent years feeling like politics wasn't made for them.
I pay attention to what actually resonates, what falls flat, and why. After a site launches, I stay curious: watching how real visitors move through it, listening to feedback, and making thoughtful adjustments over time.
What I care about most is that whoever lands on your site — fired up, skeptical, or somewhere in between — leaves feeling seen rather than sold to.
"Accessibility isn't a checklist to me. It's an act of care."
Equity firstWho gets left out? That's the first question I ask. Every design decision runs through it.
Curiosity over assumptionsI watch how real visitors actually use your site, not how I assume they will. Then I adjust.
Seen, not sold toCampaigns too often treat voters like targets. I build experiences that treat them like neighbors.
The long viewLaunch is day one, not the finish line. I stay engaged so your site keeps improving throughout the campaign.
Let's have a free 30-minute conversation to see if we make a good team.